Hey, I’m Feyisara
I build beauty, culture, and consumer experiences across content, product, and digital systems.
My work blends creativity, technology, and execution, from product drops to e‑commerce to UX and storytelling
I blend creativity, technology, and brand storytelling to design products, systems, and content that resonate.
Digital Growth
Creative Direction
E‑commerce Strategy
Product Thinking
About Me
I’m a creative technologist and brand strategist with a background in software engineering, product development, e‑commerce, and beauty/lifestyle marketing.
As the founder of Utopia, a multi-vertical ecosystem spanning fashion, hair, digital content, and beauty tech, I’ve led everything from product creation to Shopify development to campaign direction.
My work blends aesthetic intuition with analytical thinking, helping brands grow through clear identity, intentional strategy, and engaging digital experiences.
Selected Work
A multi‑vertical beauty brand built across fashion, hair, and digital content. I lead creative direction, brand identity, product design, e‑commerce setup, and digital execution across the entire ecosystem.
A limited‑edition fashion drop conceptualized, designed, and launched end‑to‑end. Directed photoshoot, managed production, and built a viral social campaign that sold 100+ units in the first week.
Designed and developed Shop Utopia’s online store using Shopify. Customized the theme, built product flows, integrated Klaviyo, and optimized merchandising and product pages for conversion.
A beauty/lifestyle editing app designed for seamless aesthetic enhancement. I created the full UI system, user flows, and visual identity using Figma.