Utopia is a multi platform beauty and lifestyle ecosystem built to connect content, commerce, and self expression in one brand world. As founder, I led the strategy, creative direction, product thinking, and digital systems that shaped Utopia across multiple touchpoints.
Utopia Ecosystem
Founder, Brand Strategy, Product and Digital Systems
A limited edition fashion drop created under Shop Utopia, designed to merge Nigerian cultural identity with a bold, digital first aesthetic. I led the concept, product development, campaign rollout, and launch execution from end to end.
Hotter Than Lagos
Product Development, Creative Direction, E commerce Launch
The digital storefront behind Utopia’s product launches, built from scratch on Shopify to support multi market sales, brand storytelling, and seamless customer experience. I developed the store, managed integrations, and built the systems behind the shopping journey.
Shop Utopia E-commerce
Shopify Development, E commerce Strategy, Digital Merchandising
A summer fashion campaign created for a handmade crochet collection, built around a beach lifestyle aesthetic and soft editorial storytelling. I led the creative direction, production coordination, and visual planning from concept through shoot day.
Isla Crochet
Creative Direction, Shoot Production, Visual Storytelling